Have an Affiliate Marketing Website?
There’s ample literature on affiliate marketing online. It is a simple way to make money online by influencing people to make a purchase. Like any business model, the ultimate question centers on scalability.
Yes, affiliate marketing is a great way to generate a steady income. However, is it scalable to the point where one can build an entire business around it? Let’s take a deeper look.
The Mathematics of Affiliate Marketing
Let’s say you run an affiliate marketing website and are good at it. You manage to earn a steady sum of money every month on the back of your website. What do you need to do in order to double this income? Do you build more websites? This will take time and a lot of your attention.
Do you then hire more people to manage these websites? How much would this cut into your costs? There aren’t many considerations regarding costs and profit when you have one simple affiliate blog. When you expand to 30 in order to maximize returns, many other factors come into play. Pouring more time and money in order to scale a business is not ideal, or advised.
So what is the solution? The main currency of affiliate marketing is conversions. Greater net conversions mean more commissions and growth. And what drives conversions? Assuming you write persuasive and awesome content on your website, the only variable affecting conversions is traffic. Check the top marketing WordPress Themes.
Traffic leads to impressions. Impressions lead to affiliate link clicks. Clicks lead to conversions. Scaling your traffic beyond a certain point is difficult, even impossible if you’re in a tight niche. This is the glass ceiling of affiliate traffic when the only way of getting link clicks is through a website.
Where do Mobile Apps Come in?
Let’s go back to the phrase mentioned earlier:” Traffic leads to impressions. Impressions lead to affiliate link clicks. Clicks lead to conversions.”
At some point, the number of link clicks you can get from a single website reaches its limit. So how can you overcome this challenge? Writing more content seems like a good idea. More content means additional placement opportunities for new links.
However, website content is not accessible to some of your regular visitors. To see new content, a website visitor must open a browser, go to your website, and open the blog post.
This marks a lag in content accessibility. Posting new content is thus not the best solution for link clicks.
We essentially need a medium that’s instantly accessible. Here’s where mobile apps come in. Apps today are the primary medium of content consumption on smartphones. People tend to prefer apps over mobile websites, and the stats seem to suggest the same.
So how would an app exactly work for an affiliate marketing business? – The basics are the same. You still post persuasive content on your app, as you do on your website. Only this time, your visitors can easily access the content and not have to go through a browser.
This ensures your new content always gets new impressions, and as a result, clicks.
With apps, you can use additional features like push notifications and in-app messaging to engage with users further.
These tactics are either impossible or ineffective with websites. With apps, they work like a charm.
Some Affiliate Marketing Tips for App Owners
Let’s say you decide to start an app for your affiliate marketing business. From a scalability standpoint, it’s the right decision. There are some things you need to understand about making your app a success. Building and promoting an app is not the same as growing a website. It requires a different set of skills and practices.
In the following sections, we cover some of the crucial tips you should keep in mind while growing your website.
#1: Use DIY development tools
To start an app, you first need to build it. Developing an app from scratch is not as straightforward as creating a website. A better option is to use a DIY app-making tool and learn how to create a mobile app for your business.
A good example of such a tool is AppMySite. It enables you to turn a WordPress website into an app. This ensures all your affiliate marketing blog posts are synced to a native app automatically. Any new content you add is also synced in real-time. In case you use WooCommerce to promote your affiliate products, you can sync those to the app as well.
Why are DIY tools preferable? As an affiliate marketer, your goal is to influence prospects and drive conversions. Doing this doesn’t require a very powerful app.
DIY tools are fast, cost-effective, and efficient. They also make future app management easier.
#2: Write for app-oriented content
At the heart of affiliate marketing is persuasion. The copy your write should convince readers to consider using a product or service. You probably draft website content keeping in mind various SEO-oriented guidelines.
And you should. Ranking well on Google is the best way to get traffic to your website. Feel free to read more tips to improve your business.
Writing content for apps is different. You’re not really trying to rank your app’s content on Google. The goal is to write the best possible content for app users and persuade them to click on affiliate links. This change in approach is crucial to actually scale your earnings with a mobile app. Otherwise, you’ll just have an isolated app in the market with no interest.
#3: Practice app marketing
If you know how to market your website, does this mean you can similarly market apps?
Not quite. App marketing involves a different set of practices and leaves out a number of common techniques in website marketing.
So how do you market your app? This is a fairly open-ended question, but we can boil it down to a few key practices:
- Optimize app listing: Your app’s fields like title, description, category, and other meta fields should contain relevant keywords. This essentially improves the search visibility of your app listing on the app stores (Google Play and App Store).
- Incentivize downloads: Encourage website visitors to download your app through incentives. These can be discounts, deals, or access to app-only content.
- Run ad campaigns: To find new users besides your website visitors, you would need to run ad campaigns. Facebook and Google are good places to start, depending on your niche.
- In-app referrals: Incentivize existing app users to recommend it to their friends and colleagues. Referral programs can work if the incentive structure is attractive and clear.
Affiliate marketing sounds easy, but it takes a lot of effort to make some money promoting products as an affiliate. If you have an affiliate marketing business, you probably know this.
Building an app for your website can help you take your affiliate setup to the next level. You can overcome stagnancy and saturation and turn your simple online business into a full-fledged brand. Beyond scaling your business, starting an app opens up several opportunities. The app market is still nascent and much less saturated compared to websites.