eCommerce Marketing Essentials for Your Business
There were over 24 million eCommerce websites in 2020. That number is continually growing as businesses over the world turn to the internet to attract clients and generate sales. In this article, we are going to review the eCommerce marketing essentials by 2022.
Online sales are expected to account for 22% of all sales in 2023 and a whopping 90% of all sales by the year 2040. Knowing how to successfully sell products and services on the internet can spell the difference between a thriving business and one that struggles to get by.
If you’re new to eCommerce or have been using eCommerce platforms for some time without seeing the results you’re hoping for, check out these tried-and-proven eCommerce marketing essentials tips on driving traffic and sales to your site. They apply to businesses of all sizes and industries and can easily be customized to meet your exact needs. But first, let’s remind the essential tools to improve your website business in 2021.
1. Boost Traffic to Your Website
Increasing traffic to your site will almost certainly increase sales and profits. Even people who don’t immediately buy from you will remember your brand name and even tell others about your site and what it has to offer. Following are some ways to attract more potential clients to your e-store.
Optimize for SEO
Search engine optimization (SEO) is the art of adding features to your site. Its main purpose of it is to help it rank well on Google and other major search engines. That is truly one of the eCommerce marketing essentials in business nowadays. You’ll want to start by deciding which keywords or key phrases you want to rank well. Then add these words to title headers, meta tags, schema tags, and blog post titles. You can also optimize images on your site, describing them accurately. So people who are looking for pictures of products/services related to your goods/services are almost certain to see your images on Google Image searches.
Leverage Social Media
Select three or four platforms that best suit your company’s needs and post on these platforms regularly. Your posts should include not only sales pitches and product pictures but also how-to tips, surveys, video content, and other content that will showcase your expertise in your chosen field. Be sure to engage with social media visitors who comment on your content and reach out to your target audience on social media by finding groups related to your industry, joining them, and offering useful information to potential clients.
Optimize for Mobile Visitors
Over half of all online shoppers in the United States have bought something via a mobile device. Ensuring your site is mobile-friendly and can be viewed with ease on a wide range of devices will almost certainly boost sales and profits. What’s more, Google gives mobile-friendly websites. A higher ranking than sites that cannot be used with ease on a mobile device.
Optimize for Speed Performance
Your site should load in two seconds or less. Even a three-second load time is too long. More than half of all website visitors will abandon your page if it takes longer than three seconds to load.
To speed up your site load time, get rid of images you don’t need. And more thing, use adaptive images for the image content you need to have on your site. Get rid of unnecessary plugins, compress content and make sure your website hosting service offers the loading speed you need to succeed long-term.
2. Improve Visitor Conversion Rate
Driving traffic to your site is a good eCommerce marketing essential. Now, you need to turn these site visitors into paying customers.
There are several things successful eCommerce sites have in common. First of all, each page features the business name and logo. The business name is written in the same font each time and the same color palette is used across the site. The logo of course is an important eCommerce marketing essential element if you want to look professional. A logo ties your brand together for a cohesive brand image.
Furthermore, the layout is consistent throughout the site; if the text on the homepage is black on a white background, for instance, this same layout is used throughout the site. All images are clear and there are several images for each product so potential customers can view products from various angles. The tone of the site is consistent, be it formal, casual, or amusing.
A good site layout isn’t just about creating a visually appealing site. It’s about building trust and brand loyalty. Customers need to know they can expect you to act in a consistent, trustworthy, professional manner long-term in order to trust you with their business.
Add Reviews and Recommendations
People are far more likely to believe what previous customers have to say than what you have to say about your products/services. If you don’t have many or even any reviews, encourage customers to leave their honest feedback by offering a freebie or product discount for any review (not just a five-star one).
Make Sure your Checkout is Fast, Easy, and Secure
Once someone has decided to buy something from you, make sure they can do so with ease. Try using your own checkout services from time to time to make sure customers aren’t experiencing glitches or delays. Offer as many payment options as possible to make it easy for a buyer to pay for your goods/services in the most convenient manner.
Add Live Chat
Can customers or potential customers get in touch with you easily? Having your phone number, business address, and email address listed on your website is a must, but it’s not good enough on its own. Most people want immediate answers, which means you’ll need a live chat service, so potential customers can ask questions and get help without undue delay.
The perfect phone number is one click away thanks to a toll-free, special TRUiC’s vanity phone number generator. Learn more about it and how the service can be beneficial for you and your business.
3. Work on Retention
It costs five times as much to bring in a new customer as it does to retain an existing one. What’s more, boosting your customer retention rate by just 5% can boost your profits by up to 125%. Following are some things you’ll need to do to keep customers coming back to your online store.
Use Email Marketing
Email marketing may not be the most effective marketing strategy, but it is very cost-efficient. It’s ideal for boosting your customer retention rate as you can get in touch with previous customers to ask them for their honest opinion, share information about products they may be interested in, and offer them special discounts on products and/or services.
Set up Remarketing Campaigns
A remarketing campaign targets people who have visited your website in the past. Such a campaign can offer a high return on investment as you will be targeting people who have already shown an interest in your goods and/or services. You can remarket to website visitors via Google Ads, social media ads, or by email if a website visitor has provided you with his or her email address.
Bear in mind that there is more to remarketing than simply pursuing customers to try to get them to buy something from you. A remarketing campaign can backfire if not done properly. You need to create targeted advertisements, tailored to the interests of the person who visited your site. You also need to track ad engagement to see if the person viewing your ads is showing an interest in what you have to offer.
Reach out to Abandoning Shoppers
Up to 70% of online shoppers abandon their online shopping carts, leaving many eCommerce store owners mystified as to why potential clients who are seemingly interested in products and/or services change their minds and refuse to go through with the purchase.
Reaching out to abandoning shoppers can help you understand why people come to your site, start the purchase process, and then refuse to follow through with it. In case you are concerned that customers are hesitant to spend extra for taxes and/or shipping, you can offer free shipping and/or a discount coupon. If shoppers say they won’t want to create an account before shopping, offer them the opportunity to check out as a guest. If you find shoppers don’t trust you with their credit card information, be sure your site uses SSL security and add a PayPal payment option.
Sum UP the Importance of eCommerce Marketing Essentials
There are millions of online stores for customers to pick from. To stand out from the competition, you’ll need to showcase your eCommerce site in the best possible light. Important to ensure that it looks professional. It is easy to use and can be found easily via Google and other major search engines. You’ll also want to offer a high level of customer service by offering live chat. Also, making it easy for customers to find the information they showed previous interest in and reaching out to those who don’t complete a purchase for one reason or another. Investing time in the eCommerce marketing strategies outlined above will pay off by increasing your customer base. Moreover, it is important to help you retain current customers, and encourage people to leave positive reviews and comments.