What is On-Page SEO and Why Do You Need to Apply It

Each of us probably has ever heard about the on-page SEO. In two words, Search Engine Optimization is the comprehensive promotion of a site for reaching the top of the search to increase traffic and further generate revenue.

The majority of on-page SEO guides and instructions advise website owners the one basic mix of techniques such as placing keywords in different page sections. First of all, it concerns the title, meta description, H1 / H2 / H3, etc.

Putting keywords inside the paragraphs is also necessary. But in this case, it is very important not to overdo. They should look natural and readable. Too many keywords in the text lead to a loss of interest in the article.

It will be enough to allude them 5-6 times per whole text. Make sure you have chosen no more than 4-5 keywords.

Of course, this advice is very important for improving on-page SEO but using only them isn’t enough in achieving success. So grab these additional tips and optimize your pages for better ranking.

Persuade in High Performance of the Website

The load speed also influences the search engine ranking. Moreover, users won’t wait if the page will load very slow. And in this case, it is doesn’t matter on which position your site is. If it is in the top and loads so long, the user will close it and continue his search.

To boost up the loading speed, grab this PageSpeed Insights service by Google. It analyses your website, show the speed, and match the best way for you on how to improve the performance of your website.

Alt-Tags for Images Also Have a Role

Alt-tag is a description of your image. It works when the image doesn’t load. In this case, the only thing that your visitor will see instead of an image is this description.

It looks like this:

See the gist on github.

You can use as an alt-tag the name of the image or the keyword. Bear in mind that Google also notice them while ranking your website.

Don’t Forget about the Slugs

To arrange the keywords by the text and inside the snippet is a must-have rule for any SEO specialist. But are you sure that you have optimized all elements of the snippet? What is about slug?

Slug is a part of the URL that is basically disposed in the end and aimed at identifying a page. This element is important ‘cause search engines take notice of it during the ranking process. Reading the slug they understand what the page is about and decide if it suits the user’s inquiry.

That is why it is very important to put the keyword in this part of the snippet too.

Regularly Update Your Content

Nothing can’t be better than unique and understandable content. To achieve a good ranking try to regularly fill your pages with new qualitative posts. The more often you publish content, the more Google notices it.

Updating the old articles and posts will be helpful too. Track the content of your competitors and improve your own to reach a higher place than they.

Use Internal Linking

Internal links are playing a huge role in SEO. They will be helpful for you if you want to improve the ranking of pages. Using internal links you can boost the low authority pages by adding links of the pages with the high authority to them. It will be better to use keywords as anchors.

Use online SEO tools that will help you to know which pages of your website rank better than others and then add links from these pages to weaker pages.

You can see how internal links work if open the Wikipedia website. They use as much these links as they can.

We hope our tips were helpful for you and wish you good luck in SEO-optimizing your pages.