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In the digital age, where consumers are bombarded with countless messages daily, email remains a powerful tool for connecting with customers and driving sales.
Last year, 50% of consumers made purchases directly from emails, outpacing social media ads and posts. And when it comes to receiving promotional content, over 75.4% of people prefer email.
Clearly, email isn’t just part of the strategy; it’s central to it. But here’s the thing: not all emails are created equal. The way your email looks can make or break its impact. A well-crafted, visually appealing email captures attention and boosts engagement.
That’s why platforms like Flodesk and Klaviyo are so popular—they’re designed to help you create stunning emails. But which one offers the best aesthetic templates? Which should you choose: email templates for Klaviyo or Flodesk? Let’s take a closer look and find out.
A Closer Look at Flodesk
Founded in 2018, Flodesk aims to help users send beautiful, functional emails without the complexity often associated with established platforms. It’s known for its unique email template designs and minimalist interface, quickly garnering a loyal fan base, particularly among solo entrepreneurs and small businesses.
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Image Source: Flodesk
Strengths of Flodesk
- Stunning Email Designs: Flodesk’s email templates are easy to use, creating professional, visually appealing emails with minimal effort.
- Simplicity and Affordability: The platform is perfect for users who prioritize simplicity and want an easy-to-use, aesthetically pleasing platform with transparent, flat-rate pricing.
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Image Source: Email Tool Tester
Flodesk Pricing
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Image Source: Flodesk
Flodesk offers two simple pricing plans:
- Email Plan: $38 monthly for unlimited subscribers and emails, including all templates, workflows, embedded forms, landing pages, segments, and analytics.
- Checkout Plan: $64 per month, which includes everything from the Email Plan plus e-commerce-specific features like unlimited sales and checkout pages.
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Image Source: G2
A Closer Look at Klaviyo
Founded in 2012, Klaviyo was created to simplify email marketing for eCommerce store owners. The platform integrates extensively with popular eCommerce platforms like Magento, BigCommerce, Shopify, and WooCommerce, making it a powerful tool for online businesses.
However, its pricing model can be more expensive than that of other email marketing software, and its advanced functionality comes with a learning curve.
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Image Source: Klaviyo
Strengths of Klaviyo
- Extensive Template Variety: Klaviyo offers 110 aesthetically pleasing templates and nine basic layout templates that are fully customizable and mobile-optimized. These email templates for Klaviyo cover multiple use cases, from welcome emails to back-in-stock notifications.
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Image Source: G2
- Comprehensive Features: Klaviyo’s rich feature set is ideal for businesses looking to optimize engagement and conversions through detailed customization and advanced email marketing tactics.
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Image Source: G2
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Image Source: Email Tool Tester
Klaviyo Pricing
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Image Source: Klaviyo
Klaviyo’s pricing is based on email and SMS send volume, not the features you use. All plans include access to everything Klaviyo offers, including the free plan suitable for sending up to 500 emails per month. This pricing structure makes it easier to choose a plan without worrying about missing out on essential tools.
Template Design and Customization: Klaviyo vs. Flodesk
Template Options
- Klaviyo
Klaviyo provides a broad selection of templates designed for various purposes, from promotional campaigns to transactional emails.
The email templates for Klaviyo are built with functionality, especially for eCommerce businesses aiming to maximize conversions. You can start with a basic layout and modify it extensively to fit your brand’s identity and goals.
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Image Source: G2
- Flodesk
Flodesk, on the other hand, emphasizes design and aesthetics. It offers beautifully crafted, visually appealing templates right out of the box.
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Image Source: G2
These modern and stylish templates are perfect for brands that prioritize a strong visual identity. This makes Flodesk particularly popular among creatives, bloggers, and small business owners who want their emails to stand out with minimal effort.
Customization Capabilities
- Klaviyo
Klaviyo excels in customization, allowing users to deeply modify layouts, add custom HTML, and tailor content to specific audience segments. While this flexibility is powerful, it does require some technical know-how, making it ideal for businesses with complex needs or a specific brand voice.
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Image Source: G2
- Flodesk
Flodesk’s customization is more straightforward, focusing on ease of use. While you can easily alter fonts, colors, and images, the platform doesn’t offer as much flexibility in restructuring the templates.
Image Source: G2
However, its intuitive design tools make it accessible for users without technical expertise, enabling them to create professional-looking emails quickly. The trade-off is less deep customization but a much shorter campaign creation time.
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Image Source: G2
Here’s a quick comparison table to summarize the key differences:
| Feature | Flodesk | Klaviyo |
| Template Design | Stunning, Modern | Diverse, Functional |
| Customization | Easy-to-use Tools, Limited Structural Flexibility | Extensive Options, Requires Technical Skills |
| User-Friendliness | Beginner-Friendly | Steeper Learning Curve |
| Target Audience | Creatives, Bloggers, Small Businesses | Ecommerce Businesses, Complex Needs |
Conclusion: Which Platform is Right for You?
The choice between Klaviyo and Flodesk ultimately depends on your business’s specific needs and priorities. Suppose you’re running an eCommerce business and need deep customization, advanced features, and the ability to integrate with multiple platforms. Email templates for Klaviyo are likely the better choice in that case — though it has a steeper learning curve and higher costs.
On the other hand, if you’re a solo entrepreneur, creative, or small business owner who values design simplicity and ease of use, Flodesk is the way to go. It’s affordable, user-friendly, and perfect for creating visually stunning emails without the hassle.
While this comparison focused on template design and customization, it’s important to consider other factors like features, pricing, and automation capabilities. Researching Klaviyo’s advanced segmentation options and Flodesk’s unique checkout page features for digital products might influence your decision.